Friday, November 16, 2007

i'd like mine a little rare

so these graphic designers, Bruketa and Zinic, created this annual report for this food mega-corp in europe called Podravka. the major part of the report is a giant hardbound book with figures and data, etc. but inset into the back cover of the book is a tiny book of the company's award-winning recipies with ink illustrations. that tiny book is called "well done" and it's printed in thermoreactive ink.

everything is invisible until the book is wrapped in foil, and baked at 100 C (or 212 F) for exactly 25 minutes.

careful, don't burn it! it's so pretty. i'm not a crazy book collector, and even i am mad to acquire this book.

link from BoingBoing; they got it from De Zeen: Design Magazine.

Well Done: The Annual Report

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